Guy Kawasaki has an interesting interview with Jeffrey Pfeffer, author of What Were They Thinking?. You can check it out right here. There’s actually 16 questions…I think Guy is applying CopyBlogger’s "how to write headlines that work" idea. Or a little basic creative license. At any rate, it’s an interesting interview.
P.S. If you don’t know about copyblogger, you should check it out. Great tips on all things writing.