Guy Kawasaki has an interesting interview with Jeffrey Pfeffer, author of What Were They Thinking?.  You can check it out right here.  There’s actually 16 questions…I think Guy is applying CopyBlogger’s "how to write  headlines that work" idea.  Or a little basic creative license.  At any rate, it’s an interesting interview.

You can see my earlier posts on What Were They Thinking? here and here.

P.S. If you don’t know about copyblogger, you should check it out.  Great tips on all things writing.

10 Questions with Jeffrey Pfeffer