There is a really good post over at the Church of the Customoer Blog about word of mouth. The top ten word of mouth tips for event planners is great! If you take these ideas an connect them with what I wrote this a.m. about designing an effective system you’ve got yourself a really good start on creating a buzzworthy event. I especially love this part:
If you follow through on a combination of these ideas, you should be on your way to creating more evangelists and nurturing that highly elusive sense of customer ownership.
Check it out!