Monday, June 13, 2005
Later the same day. The question about the customer really is central. We all ought to be asking ourselves whether we’re actually succeeding at what we’re setting out to do. But to ask that question…we need to know what the target is! No business can truly succeed in the attempt to satisfy the interests of everyone. And neither can a church.
In the same way that McDonald’s has identified their target customer and Outback has identified their target customer…churches can do the same.
Maybe you’re an idealist. And in your heart of heart you hope for the day when you can reach EVERYONE with your message and include EVERYONE in what you’re doing. Get real. Businesses succeed by identifying their customer and developing a strategy to meet THAT customer’s needs. Churches can do the same thing.