Smart vs. Exciting

When you’re developing your marketing campaign what comes first?  Strategy?  Or creativity?  I’m continuing to find some really interesting ideas in Juicing the Orange.  Remember the ad campaign for Lee Jeans that featured Buddy Lee?  The little doll standing there

Creative Leverage

You know I love the whole strategy scene.  It’s just the way I tend to think.  So when I came across Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage I was really excited to see that

50 Most Influential Churches – 2006

The Church Report has released their 50 Most Influential Churches report for 2006.  Most interesting development?  LifeChurch.tv into the top 10 with Community Chrisitan Church and Seacoast moving into the top 15.  Multi-site is clearly gaining influence.  Want to learn

Juicing the Orange

Started reading a cool new book yesterday: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon and Fred Senn, cofounders of Fallon Worldwide.  Fallon has been the source of some of the most creative

Silos, Politics and Turf Wars

Took a little time yesterday to read Patrick Lencioni’s newest book Silos, Politics and Turf Wars.  It’s another of Lencioni’s great business fables and a very fast read.  This one focuses on the story of a young business executive who

Drucker and Decisive Action

Got an wrinkle in your structure or strategy that just isn’t right?  We’re working through 7 Practices of Effective Ministry right now and I’m specifically thinking about practice #2, Think Steps, Not Programs.  The idea is to determine that each