Have you ever thought your job was tough? Maybe you’ve wished for a job that was less about risking and more about safety. Today being Columbus Day and all, it’s appropriate to stop for a moment and think about true risk. Talk about boldly going where no one has gone before!
Seth has a great post today on the lessons that Columbus learned. He actually concludes with a very interesting take on the difference between a successful marketer (which he says Columbus was) and a great marketer (which he says Columbus wasn’t). It really is an interesting idea. Check it out. And let me know what you think. I think he’s onto something. And I think it’s an idea that has real application for all of us. I know I’d hate to be successful…but not end up with something to be proud of. How about you?
