Knowing Your Customers

You’re working hard to develop a strategy to connect with what’s happening on the web and particularly with media on the web.  So you’re investigating YouTube and Second Life and Twitter and MySpace…all in a desperate attempt to do something

If the Right People Like It…

How hard are you trying to please everyone?  Or maybe, how often is "everyone" the answer to the question, "who’s your customer?"  Awkward wording!  What I’m getting at is this.  When you evaluate your strategy you ought to be able