http://www.strategycentral.org/2007/09/quotebook-customer.html Where Strategy and Purpose Collide Sat, 13 Aug 2011 19:07:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.strategycentral.org/2007/09/quotebook-customer.html/comment-page-1#comment-186 Mark Howell Thu, 20 Sep 2007 20:50:12 +0000 http://www.gettingtothere.com/strategycentral/2007/09/quotebook-customer.html#comment-186 Well...you'd think that, but it goes back to the other great Drucker question, "What business are you in?" Without clarity on that question, it's tough to be clear on who your real customer is. mark Well…you’d think that, but it goes back to the other great Drucker question, “What business are you in?” Without clarity on that question, it’s tough to be clear on who your real customer is.
mark

]]> http://www.strategycentral.org/2007/09/quotebook-customer.html/comment-page-1#comment-185 Michael Wagner Thu, 20 Sep 2007 02:37:59 +0000 http://www.gettingtothere.com/strategycentral/2007/09/quotebook-customer.html#comment-185 I see now why you picked up on my notion of transformation brands over transaction brands and recommended Ranjay Gulati's and David Kletter's work. You'd think the church would be pretty good at building transformation brands? Keep creating, Mike I see now why you picked up on my notion of transformation brands over transaction brands and recommended Ranjay Gulati’s and David Kletter’s work.
You’d think the church would be pretty good at building transformation brands?
Keep creating,
Mike

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