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	<title>Comments on: The Lexus Covenant</title>
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	<description>Where Strategy and Purpose Collide</description>
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		<title>By: Michael Wagner</title>
		<link>http://www.strategycentral.org/2007/12/the-lexus-covenant.html/comment-page-1#comment-152</link>
		<dc:creator>Michael Wagner</dc:creator>
		<pubDate>Sat, 22 Dec 2007 15:53:46 +0000</pubDate>
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		<description>Thanks for the heads up on the Lexus Covenant.
This confirms again what we teach our clients; all lasting relationships of value are preceded by the making promises (oaths, covenants and the like).
If we aspire to form lasting relationships of value (customer relationships in another context), we do well to learn from the Lexus-type models.
Thanks again. I am always equipped all the more for my work when I read your postings.
Keep creating...compelling promises,
Mike
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		<content:encoded><![CDATA[<p>Thanks for the heads up on the Lexus Covenant.<br />
This confirms again what we teach our clients; all lasting relationships of value are preceded by the making promises (oaths, covenants and the like).<br />
If we aspire to form lasting relationships of value (customer relationships in another context), we do well to learn from the Lexus-type models.<br />
Thanks again. I am always equipped all the more for my work when I read your postings.<br />
Keep creating&#8230;compelling promises,<br />
Mike</p>
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