If you’re up on who’s doing cool things, you already know about Seth Godin and Tim Sanders. Two of my favorite bloggers and authors. Part of Seth’s sort’ve book tour for his new book, Meatball Sundae: Is Your Marketing out of Sync?, has been a series of audio interviews with panels of well-known writers and [...]
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Where does a discussion begin from a strategic standpoint? Similar to the old illustration of the man who climbed the ladder of "success" only to realize that the ladder was leaning against the wrong wall…launching a discussion about strategy without first clarifying what business you’re in can lead to some disastrous consequences. Couple observations: First, even [...] If you’re like me, when you hear that line you think of the scene in the Godfather III when Michael Corleone is told, "It’s not personal, it’s only business." I don’t know about you…but I don’t remember that working out too well. And the truth is, thats turning out to be the case today. Very [...] Whiteboard. 8 influential speakers. 30 minutes each. Looks like a good time. Want a different look at Rick Warren than you’ve ever had? Check out this interview at Davos. In the words of Brian Bailey, "oddly fascinating." Truth is, this is the real Rick. If you’ve ever gotten into a conversation with him you’ll recognize him right away. Think you know how trends spread? One of the most influential books over the last few years has been Malcolm Gladwell’s The Tipping Point. Very interesting stuff. Based on the idea that trends are launched by a very few influential people referred to in the book as mavens, The Tipping Point has had an impact on [...] If you haven’t checked out Seth Godin’s latest interview on his newest book/idea, Meatball Sundae: Is Your Marketing out of Sync?, you can listen in right here. Basic idea? Commodities (necessary products) are everywhere. Meatballs are commodities. When you try to put the new marketing on top of a meatball…well, it’s like putting the sundae [...] Ask yourself, how many of your processes or policies are set up to make life easier for you and how many make life easier for the customer? Change the ones that are about you. Peter Sheahan, Flip (p. 117) What are you aware of in the experience of your customers? There’s a concept in Peter Sheahan’s Flip that’s really got potential…don’t think it’s 100% accurate…but with a little tweaking it could be very helpful. It’s referred to as the Total Ownership Experience and he uses a diagram like this to describe the concept. The [...] Sorry I’ve been MIA lately! I’ve launched a new organization, SmallGroupResources.net and the new blog/web site goes live tomorrow. I’ve been working really hard to figure it out and do it right. I’ll be offering consulting and coaching on launching small group ministries. I think the toughest part is behind me. Good times! |
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