http://www.strategycentral.org/2008/01/what-business-are-you-in.html Where Strategy and Purpose Collide Sat, 13 Aug 2011 19:07:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.strategycentral.org/2008/01/what-business-are-you-in.html/comment-page-1#comment-141 Michael Wagner Thu, 31 Jan 2008 23:59:35 +0000 http://www.gettingtothere.com/strategycentral/2008/01/what-business-are-you-in.html#comment-141 Love this question! We play it periodically as a game here. And we insist on it as part of our work with clients. We once asked a regional jewelry company what business they were in. They're first answer - the diamond business. Not an uncommon answer - we usually think we are about "the mousetrap". Their ultimate answer - "the female memory making business". Keep creating...strategic meaning, Mike Love this question!
We play it periodically as a game here.
And we insist on it as part of our work with clients.
We once asked a regional jewelry company what business they were in.
They’re first answer – the diamond business.
Not an uncommon answer – we usually think we are about “the mousetrap”.
Their ultimate answer – “the female memory making business”.
Keep creating…strategic meaning,
Mike

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