Connect with Your Customer’s Emotions

Catching up on my reading this a.m. I came across Bill Taylor’s first Video blog post for his Game Changers Blog over at Harvard Business Online.  A very good start.  If you’re not aware of Taylor, he was a co-author of what for me was the very best book of 2006, Mavericks at Work: Why the Most Original Minds in Business Win.  By the way, if you haven’t read it, you really need to pick up a copy.  Be sure and have a pen though…because that book really is packed with great ideas and concepts that will connect immediately with what you do.

The video post is a good taste of the kind of writing Taylor does.  Insightful.  Very applicable to what all of us are grappling with.  Check it out.