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Very similar to the ideas in Peak: How Great Companies Get Their Mojo from Maslow, Human Sigma takes a look at four levels of emotional attachment using a Maslovian pyramid. Basic idea? Customers who are fully engaged (as opposed to just engaged) deliver a much higher share of wallet. But what are the entry level commitments [...] There’s a commercial on these days for Chase Bank…and the song always makes me want to listen to the whole song. So here it is: ‘Course if you want some comedy you could listen to the David Hasselhoff version: 5:00 pm. 67°F. 39% humidity. Beautiful day in Southern California. Really gorgeous. New blooms on the Pink Pearl Bougainvillea. Weather just about perfect. Got a brisket in the smoker. A little chicken too. Mark’s Killer Baked Beans and Debbie’s great Au Gratin Potatoes in the oven. Maybe that’s our homage to Alexandre, our foreign [...] This is Al. He’s from France. You can see by the distinctive lack of a cone that he’s not from Southern France. He’ll be with us for a couple weeks. Even though the exchange rate is tough right now, you still get a whole kid… One of the great advantages to reading widely is that you come across some ideas that you just would never find otherwise. Here’s an example. I love to read Seth’s blog. Seth Godin is consistently onto things that really apply to the world I live in. Great stuff. And one of the many reasons that [...] What if you could divide your customers into four categories based on their engagement? Maybe the four categories would be fully engaged, engaged, not engaged, and actively disengaged. And what if you could learn some keys to producing a greater sense of engagement, possibly even help a growing number of engaged customers move up to [...] Think "satisfaction" is enough? Turns out that satisfying your customer is only the entry-level bet, just enough to get you in the game but not enough to keep playing. As we learned in Peak, customer satisfaction is not enough. By now, we all recognize that satisfaction is offered everywhere. Very satisfied is what we’re going [...] It’s early…but they are back! See you in June baby! There’s nothing like a session that results in a whiteboard full of great, brilliant ideas. But if they stay just that, brilliant ideas alone don’t lead to change. Actionable ideas lead to change. Tripped across this great paragraph over on the Tom Peters blog today. Thought you’d resonate with these words: Our clients want to believe a [...] If you didn’t catch the trade news…Pau Gasol to the Lakers! As my son said…for a bag of balls! There were a lot of great lines in the news over the weekend. I thought the best one was from Mark Heisler’s article in the Times. "In 28 NBA cities, there’s reluctant admiration and/or consternation as |
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