http://www.strategycentral.org/2008/06/outside-in-vision.html Where Strategy and Purpose Collide Sat, 13 Aug 2011 19:07:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.strategycentral.org/2008/06/outside-in-vision.html/comment-page-1#comment-86 Mark Howell Tue, 17 Jun 2008 14:08:57 +0000 http://www.gettingtothere.com/strategycentral/2008/06/outside-in-vision.html#comment-86 Thanks Mark! Good insight into the issue. I'll check out the book! mark Thanks Mark! Good insight into the issue. I’ll check out the book!
mark

]]> http://www.strategycentral.org/2008/06/outside-in-vision.html/comment-page-1#comment-85 mark allen roberts Mon, 16 Jun 2008 14:42:11 +0000 http://www.gettingtothere.com/strategycentral/2008/06/outside-in-vision.html#comment-85 Outside in thinking is critical to creating products like the IPod. I believe all business owners want products that their market wants and is willing to pay for to solve their problems. Unfortunately close to 90% of companies think inside out. What are we good at followed by let’s make something then “Create a market for it.” When I meet these owners they are quick to tell me of their first success, the one that made the company they now own. Invariably when they made the first product they were thinking outside in. In our new book, Tuned In, we spend a much greater time explaining this with over 60 examples of companies that applied outside in thinking. The companies that build cultures around outside in realize; 2X growth of competitors, 50% less marketing spend, have 30% more gross profit, and 20% higher customer satisfaction. The book will be out June 27, 2008 and if your readers would like to learn more about it please go to http://www.tunedinblog.com/blog/pragmatic-marketing.html . Keep up the good work. Outside in thinking is critical to creating products like the IPod.
I believe all business owners want products that their market wants and is willing to pay for to solve their problems.
Unfortunately close to 90% of companies think inside out. What are we good at followed by let’s make something then “Create a market for it.” When I meet these owners they are quick to tell me of their first success, the one that made the company they now own. Invariably when they made the first product they were thinking outside in.
In our new book, Tuned In, we spend a much greater time explaining this with over 60 examples of companies that applied outside in thinking. The companies that build cultures around outside in realize; 2X growth of competitors, 50% less marketing spend, have 30% more gross profit, and 20% higher customer satisfaction.
The book will be out June 27, 2008 and if your readers would like to learn more about it please go to http://www.tunedinblog.com/blog/pragmatic-marketing.html .
Keep up the good work.

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