Picked up How Customers Think by Gerald Zaltman for a little light beach reading…uh, no.  Interesting stuff though.  And it has so much to do with everything we’re trying to do.  Basic premise?  Lack of awareness of how customers really

Disposing Batteries

Just checked out the Squidoo site of the day, How to Dispose of Batteries.  Good stuff over there.  I know this isn’t about strategy or mission or vision, but it is about change…the personal kind.  If you’re beginning to switch