BIG Strategy vs. Little Strategy

Mark Howell —  October 12, 2008

Love David Armano’s post on the difference between conventional marketing and unconventional marketing.  He’s got a succinct synopsis (big = big ideas, big bang launch, big budgets; little = micro strategies, big insights, rapid iterations) and his normal great diagram to illustrate.

There’s a lot packed into this diagram.  What I see that all of us need to see?  Rapid movement + rapid iterations is more important than one big idea.  There’s something here too about the difference between ideas and insights.  Great post.  You can read it right here.

Mark Howell