BIG Strategy vs. Little Strategy

Mark Howell —  October 12, 2008

Unconventional
Love David Armano’s post on the difference between conventional marketing and unconventional marketing.  He’s got a succinct synopsis (big = big ideas, big bang launch, big budgets; little = micro strategies, big insights, rapid iterations) and his normal great diagram to illustrate.

There’s a lot packed into this diagram.  What I see that all of us need to see?  Rapid movement + rapid iterations is more important than one big idea.  There’s something here too about the difference between ideas and insights.  Great post.  You can read it right here.

Mark Howell

Posts