BIG Strategy vs. Little Strategy

Love David Armano’s post on the difference between conventional marketing and unconventional marketing.  He’s got a succinct synopsis (big = big ideas, big bang launch, big budgets; little = micro strategies, big insights, rapid iterations) and his normal great diagram

The Innovator’s Dilemma

Sometimes if you want to really understand an idea, you need to go back to its roots.  If you want to really understand disruptive innovation, you need to go back to The Innovator’s Dilemma.  Don’t know it?  When is was