The Best of One World

Mark Howell —  October 19, 2008

Hoping for the best of both worlds?  It’s a false hope.  Products and designs that shoot for the best of worlds turn out to be the best of neither.  Want to be the best possible?  Shoot for the best of one world.  Find the one world that you want to make a difference in, go for that without looking back.  When you attempt to catch two customer groups by appealing to a little of this and a little of that you fail at both.

Love Seth Godin’s take on this subject today.  The challenge for many, many of us is that there is so little acknowledgment of the truth of this concept.  Instead, many organizations are led into situations where no one ever works up the courage to say, "No, we can’t be both so which would you rather be?"  Instead, many of us just sit back and watch the train wreck.  We may watch with a one-in-a-million kind of hope that it’ll all work out.  But instead of speaking the truth…we simply allow the universal truth that you can’t have the best of both worlds to pound its way into our conciousness.

What are the things that are happening in your world that are really about the false hope of providing the best of both worlds?

Mark Howell

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