News from the Exile

Sunday, 5:30 p.m. 86°F here in Rocklin.  68°F down on our home court.  Luckily…or providentially…depending on your world view…we have a pool here!  All is well in lala land!  The Lakers move on to the finals!  Good times in so

In Pursuit of Elegance

Great post today over at Guy Kawasaki's blog about a new book coming out.  In Pursuit of Elegance: Why the Best Ideas Have Something Missing sounds fantastic.  Can't wait to review it here at StrategyCentral.

News from the Exile

Sunday, 5:45 p.m. 99°F here in Rocklin.  73°F down on our home court.  Luckily…or providentially…depending on your world view…we have a pool here!  All is well in lala land!  The Lakers move on to the next round.  Good times in

Who’s Your Target?

Here are StrategyCentral we spend a lot of time talking about customers, strategy, innovation, mission, marketing, and vision.  A frequent question?  "Who are you trying to reach?"  Loved this riff on who Jesus target customer was (is) from Rick Warren