“What’s the best way to build a brand for the long term? In a word: culture. At Zappos, our belief is that if you get your culture right, most of the other stuff–like great customer service, or building a great
Picked up my copy of Delivering Happiness by Tony Hsieh today. Don’t know if you know the story of Zappos.com but this is a great read! I really only knew two things about Zappos when I opened up the book.
Like many of us, I am a student of the language of ideas. How to say it in just the right way is the essence of great communication. Without the right language it can never be more than directional. For
I picked up The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause off my stack this week. I can already see why so many have been raving about it. Written by ING Direct founder and