You have a worldview.  I have a worldview.  Most important…your potential customers have a worldview.  If your strategy is based on your worldview and if your worldview isn’t in sync with your potential customers…you’re probably not going to reach them.

Unless you understand their worldview and can “package data in a way they can understand.”

Now, your worldview is not the same as your assumptions.  They need to be in sync though.  And we learned yesterday that, “Leaders must bring the underlying assumptions that drive company strategy into line with the changes in the external environment.”

Seth’s got a great post on this topic.  You can check it out right here.

Are Your Assumptions Based on an Outdated Worldview