Is your organization successful? According to Peter Drucker, unless you are creating a different tomorrow you aren't actually succeeding today. In fact, you may be a kind of fraud.
Where's he going? Easy. Everything changes. Everything. A fully developed understanding of the business you are in combined with an appreciation for the evolving needs of your customer will help your organization see the need to create a different tomorrow.
Question of the day? How much of what you are currently doing, is still operating with the systems and structures of the 1990s? 1980s? 1960s? Extra credit: How much of what you're producing is targeted to meet the needs of the customer of the 1990s? 1980s? 1960s?