What Is It All About?

What can actually pull off as a marketer or a leader?  Can you really expect to please everybody?  No.  Can you really expect to satisfy all segments?  No.  Can you pull broadly from across demographics?  No. You’ve got to love

BIG Strategy vs. Little Strategy

Love David Armano’s post on the difference between conventional marketing and unconventional marketing.  He’s got a succinct synopsis (big = big ideas, big bang launch, big budgets; little = micro strategies, big insights, rapid iterations) and his normal great diagram

The Innovator’s Dilemma

Sometimes if you want to really understand an idea, you need to go back to its roots.  If you want to really understand disruptive innovation, you need to go back to The Innovator’s Dilemma.  Don’t know it?  When is was