Seth Godin on Meatball Sundae

If you haven’t checked out Seth Godin’s latest interview on his newest book/idea, Meatball Sundae: Is Your Marketing out of Sync?, you can listen in right here.  Basic idea?  Commodities (necessary products) are everywhere.  Meatballs are commodities.  When you try

Total Ownership Experience

What are you aware of in the experience of your customers?  There’s a concept in Peter Sheahan’s Flip that’s really got potential…don’t think it’s 100% accurate…but with a little tweaking it could be very helpful.  It’s referred to as the