Becoming Unforgettable

There are two ways your organization can become unforgettable.  You can under-promise and over-deliver.  Or…you can do the opposite.  In fact, if you only want to work with people one time…there’s no substitute for over-promising and under-delivering.  How can we

The Armies of “No”

They’re everywhere…the armies of "no".  Amazing how prolific they are .  They can arise out of nowhere and put the cabash on cool stuff.  They’ve got lots of power…when you let them play.  Great post today over on Marketing Profs