According to disruptive innovation expert Clayton Christensen of the Harvard Business School, understanding your customer isn't enough. Huh? Isn't that what is so often preached in marketing research? "If we knew our customer better…we'd be able to…" Here's what Christensen
Okay…this is pretty crazy!
Here are StrategyCentral we spend a lot of time talking about customers, strategy, innovation, mission, marketing, and vision. A frequent question? "Who are you trying to reach?" Loved this riff on who Jesus target customer was (is) from Rick Warren
Sunday, 6:15 p.m. 83°F here in Rocklin…totally a so cal day. Beautiful. Listening to a little Elton John tonight. Rocket Man: Number Ones. Pretty good deal over on Amazon. You can get the MP3 album for $7.99. 17 songs?
This morning I read a great question over on Seth's blog. In talking with an author about his next project, Seth Godin asked, "are you writing this for strangers or friends?" "Are you writing this for strangers or friends?" Now
The Element, by Sir Ken Robinson,is turning out to be a really good read. What is the element? It is “the meeting point between natural aptitude and personal passion (p. 21).” Unfamiliar with Robinson? I was too until I caught
Sometimes you just have to laugh! And this is one of those weird moments…have a good one. Thanks to Kem Meyer for the link! Auto Tuning from Casey Donahue on Vimeo.
Thanks to Ben Ament for uploading this crazy spoof from Catalyst.
Sunday, 4: p.m. 66°F and finally not raining here in Rocklin. Not sure what's on tap for dinner tonight. After the 9 day Mr. Mom Experience…we'll see what happens. In the meantime, just want to mention the book I picked
"One of the truest tests of integrity is its blunt refusal to be compromised." Chinua Achebe