Who’s Your Target?

Here are StrategyCentral we spend a lot of time talking about customers, strategy, innovation, mission, marketing, and vision.  A frequent question?  "Who are you trying to reach?"  Loved this riff on who Jesus target customer was (is) from Rick Warren

What Is Your Element?

The Element, by Sir Ken Robinson,is turning out to be a really good read. What is the element?  It is “the meeting point between natural aptitude and personal passion (p. 21).” Unfamiliar with Robinson?  I was too until I caught