Asking Great Questions

One of the great distinguishing characteristics in life is the ability to ask good questions.  Some people may have it from the gate.  Most of us have to learn to do it.  Most of us are much more inclined to

The Secret to Results

So here’s the question of the day: What is the secret to obtaining results?  According to Peter Drucker the secret is not in identifying the wrinkles in your current plan.  It’s not in Six Sigma or TQM.  It’s not even

Knowing Your Customers

You’re working hard to develop a strategy to connect with what’s happening on the web and particularly with media on the web.  So you’re investigating YouTube and Second Life and Twitter and MySpace…all in a desperate attempt to do something

If the Right People Like It…

How hard are you trying to please everyone?  Or maybe, how often is "everyone" the answer to the question, "who’s your customer?"  Awkward wording!  What I’m getting at is this.  When you evaluate your strategy you ought to be able