Wins Are in the Details

Sometimes we’re tempted to think that we can simply come up with a grand vision…and the rest will work itself out.  Develop a vision that is memorable, succinct and energizing to all…and it will drive you to the place you’re

TED is Back!

Have you ever checked out TED?   If you don’t know about TED, it’s quite a thing.  Not even sure what to call it.  You’ve just got to check it out to get the feel.  You can see lots of the

The Origin of Brands

Picked up The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands by Al and Laura Ries.  Interesting the questions the book provokes and the applications that emerge.  The central idea is that there is almost no