WD-40 is WD-40 because the first 39 versions failed. Dyson vacuums took 5128 prototypes before the one that succeeded. This is a good, short look at Tom Kelley's talk: Tom Kelley on experimenting
WL Gore has been called the most innovative company in America by Fast Company magazine. You can hear CEO Terri Kelley right here. Some great insights in the presentation. Loved the piece on leadership at WL Gore. In order to
Taking the opportunity to check out The Truth About You: Your Secret to Success, Marcus Buckingham's latest. You've probably picked up Now, Discover Your Strengths and Go Put Your Strengths to Work. If so, you've got to ask the question…how'd
If you haven’t checked out Kem Meyer’s take on this (or seen it over on Adverblog), I highly recommend checking these 9 Trends for 2009 out. Very interesting for all of us.
Using Twitter yet? If you haven't seen this real time tag cloud recorded during the Super Bowl, you need to take a look: Twitter Cloud
How hard are you working to develop cool and memorable experiences for your customers? Are you intentionally building experience, or is it an accident when it happens? I like the way Ideo’s Tom Kelley talks about the idea of crafting
IDEO is one of the most innovative companies in the world. In a Fast Company classic Tom Kelley talks about the IDEO rules of brainstorming. Sharpen the Focus: Start the brainstorming process by clearly articulating a customer need. Write playful
Anybody planning on catching Innovation3? Be sure and let me know you're going to be there. Always good to get time to connect!
How many times have you recognized a less-than-desirable customer experience, brainstormed what the experience should be like, and challenged your team to deliver that experience…only to have nothing change? Frustrating…isn’t it? Maybe it shouldn’t be. Maybe that is the outcome
Model #1: Advertise. Promote. Charge for everything. Model #2: Give away value. Build relationships. Develop a tribe of 1,000 devoted fans. Which model do you have working? Love the way that Steve Fee is thinking: