Have you heard about coComment yet?  In the last two weeks both Steve Rubel and Robert Scoble have commented about coComment, an interesting new web based service that allows you to track your comments (and responses to them) on the

Flipping the Funnel

There is a well known Harvard Business School Case Study on Willow Creek Community Church’s mission.  Senior Pastor Bill Hybels has often spoken about responding to a comment from the room, calling their mission just about impossible, something like "turning


I was looking at our numbers for the last 3 years the other day.  What I noticed is that everytime we’ve bumped against a certain level…we’ve dropped back down 10 to 20%.  We’re at that level again. Seth Godin’s blog

The New Rules of PR

This has tremendous potential!  We’re always trying to figure out how to get the word out about what we’re doing.  We love word of mouth and the sneezers that love what we’re doing.  But is there a way to use