There are two ways your organization can become unforgettable. You can under-promise and over-deliver. Or…you can do the opposite. In fact, if you only want to work with people one time…there’s no substitute for over-promising and under-delivering. How can we avoid that? My friend Mike Wagner has the prescription:
"Work long and hard to identify the right set of promises your ‘sweet
spot customer’ will call useful and unique. Then focus every ounce of
your organization’s energy on keeping those promises." Mike Wagner
Want to go there? I think we all do.