Love David Armano’s post on the difference between conventional marketing and unconventional marketing. He’s got a succinct synopsis (big = big ideas, big bang launch, big budgets; little = micro strategies, big insights, rapid iterations) and his normal great diagram to illustrate.
There’s a lot packed into this diagram. What I see that all of us need to see? Rapid movement + rapid iterations is more important than one big idea. There’s something here too about the difference between ideas and insights. Great post. You can read it right here.