What makes for a good logo? I was traveling the last couples days. Up very early and turning out the lights very late. Both days I desperately needed a some good coffee. Peet’s was nowhere to be found. Dohhhhhh! So I did what the rest of you do. I started scanning the horizon for that green logo that means a Starbucks is near. Do they have a great logo? What makes it great for me is that they’re very recognizable and I can pick one out from 100 yards away in the airport or half a mile away on the freeway. That’s a good logo!
Seth Godin had a link to an interesting blog today. Design Observer had a post today on The Mysterious Power of Context. Some really helpful ideas on branding and logos. I especially found this section helpful:
In the world of identity design, very few designs mean anything when they’re brand new. A good logo, according to Paul Rand, provides the "pleasure of recognition and the promise of meaning." The promise, of course, is only fulfilled over time. "It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning," Rand wrote in 1991. "It derives its meaning and usefulness from the quality of that which it symbolizes."
As I thought about it, the quote reminded me of the visual image given in this great post by Dave Ferguson. Now that’s a powerful logo, filled with "the pleasure of recognition and the promise of meaning."