If you’re like me, when you hear that line you think of the scene in the Godfather III when Michael Corleone is told, "It’s not personal, it’s only business." I don’t know about you…but I don’t remember that working out too well. And the truth is, thats turning out to be the case today. Very tough to separate the two.
Peter Sheahan, the author or Flip, writes that
"in the years ahead, two things will count the most. The first is your ability to unlearn the things that are losing relevance, to flip yourself free of old scripts and to learn the things that are gaining relevance. The second is whether people come to know and trust you as they struggle to bring their own learning forward (p. 135)."
That is an interesting statement. What’s he saying? It’s not just business. It’s not just numbers and impersonal. It’s all about whether people come to know and trust you.
The question might be, "how is your organization wrestling with making it personal?" Lots of us are about growing the number of customers. All of us need to be about helping our customers "come to know and trust us as they struggle to bring their own learning forward." Amazing how relevant that little concept is, isn’t it?