So here’s the question: If people have a tough time following your instructions, if you’re not connecting with your customers, if things just aren’t turning out like they used to, whose responsibility is it?
No one says it better than Seth Godin.
I love this paragraph in today’s post:
What’s helpful is to realize that you have a choice when you
communicate. You can design your products to be easy to use. You can
write so your audience hears you. You can present in a place and in a
way that guarantees that the people you want to listen will hear you.
Most of all, you get to choose who will understand (and who won’t).
Oh my. To actually choose who will understand. What a thought. I can think of some places that are choosing, not happy about the outcome, but unwilling to change…for fear of losing their existing customers. Even though existing customers aren’t who they long to connect with. And still they do nothing. Wonder if this was the slowwww reaction to the ice age?