What Is It All About?

What can actually pull off as a marketer or a leader?  Can you really expect to please everybody?  No.  Can you really expect to satisfy all segments?  No.  Can you pull broadly from across demographics?  No. You’ve got to love

Total Ownership Experience

What are you aware of in the experience of your customers?  There’s a concept in Peter Sheahan’s Flip that’s really got potential…don’t think it’s 100% accurate…but with a little tweaking it could be very helpful.  It’s referred to as the