By Mark Howell, on November 8th, 2009
In developing a design-thinking toolbox, one skill that must be added is abductive thinking. First, I know. I had to add the term to my dictionary. A concept introduced by Charles Sanders Pierce in the twentieth century, here’s the idea:
“It is not possible to prove any new thought, concept, or idea in advance; all new [...]
By Mark Howell, on November 3rd, 2009
I don’t know about you, but I am a sucker for a beautiful phrase. I tripped across this one while working my way through Change by Design. “A team that understands what is happening will not feel bound to take the next logical step along an ultimately unproductive path (p. 17).” What [...]
By Mark Howell, on November 1st, 2009
One of the best things about weekends is that there is usually time to pull a new book off the stack and spend some time between the covers. And every once in a while I find one that pulls me right in and really catches my attention. Change by Design: How Design Thinking Transforms [...]
By Mark Howell, on October 29th, 2009
What is it that separates corporations like McDonald’s from so many others? According to Roger Martin there’s more to it than hard work. Design thinking…a kind of analysis that takes something from mystery to heuristic and then to algorithm…is the real secret. Best of all? You can learn how to do it. But first, a [...]
By Mark Howell, on October 28th, 2009
I continue to find the idea of meaning a very interesting concept. One that all of us ought to become familiar with and then begin to spend time thinking about…as it pertains to our business. In Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean, meanings “reflect psychological [...]
By Mark Howell, on October 27th, 2009
Had a four hour flight recently that allowed me to dig deep into Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. I continue to believe that all of us are in organizations that have limited understanding, often an antiquated understanding of why people really buy what we’re selling. [...]
By Mark Howell, on October 14th, 2009
What is the point of design-driven innovation? Better, what distinguishes design-driven from simple innovation? I need to introduce a new way of looking at innovation today. It’s not as simple as coming up with something more than incremental. It actually has to do with a radical improvement in performance and a radical change in meaning.
Meaning? [...]
By Mark Howell, on October 13th, 2009
What does the future hold for your organization? Will it be more of the same? Pretty much business as usual with a twist of incremental change? Or will radical new innovations dramatically change both what your organization does…and even what is normal and customary?
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What [...]
By Mark Howell, on May 21st, 2009
Great post today over at Guy Kawasaki's blog about a new book coming out. In Pursuit of Elegance: Why the Best Ideas Have Something Missing sounds fantastic. Can't wait to review it here at StrategyCentral.