Smart vs. Exciting

When you’re developing your marketing campaign what comes first?  Strategy?  Or creativity?  I’m continuing to find some really interesting ideas in Juicing the Orange.  Remember the ad campaign for Lee Jeans that featured Buddy Lee?  The little doll standing there

Creative Leverage

You know I love the whole strategy scene.  It’s just the way I tend to think.  So when I came across Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage I was really excited to see that