Great insight over at Brand Autopsy today. Taking a look at Scott Adams work (Dilbert), John Moore points to what could lead to an interesting discussion for all of us. Here’s the question at the heart of Moore’s post: Are
Got BHAG? If you’ve been awake in the last decade or so you’ve heard all about BHAGs. Probably even set your own (or had them set for you!). Jim Collins and Jerry Porras popularized the concept in Built to Last.
Is what you do designed to reach the masses? Or a carefully selected niche? Are you attempting to be all things to all people? Or have you chosen a target and then designed what to do to reach that target?
You’re getting ready to launch a new program or initiative. You’ve brainstormed the creative elements. You’ve put together the team that will run it. You’ve even begun to develop the marketing concept (you may not call it the "marketing concept,"
Ever think about the concept of "forfeiting the future"? Sometimes when I read a line it almost causes a shiver. Check out this line from Hamel’s, The Future of Management. Sometimes the real hurdle to renewal is not a lack
I’ve been talking the last few days about getting to there (my word for vision). Wrestling with the issues that surround getting clarity about where you really are as the first step in the process. In a couple very insightful
I’ve thought a lot over the years about how I’ve turned out the way I have. For instance, I remember picking up a paperback copy of In Search of Excellence…but I don’t remember why. I know I devoured it. The
When you think about your organization…to the extent that you have figured out what business you’re in and what you’re going to call success…are you stuck trying to meet basic expectations? Or have you moved on to take a crack
Great article out today from the folks at The Leadership Network . Who Do You Say Is Most Influential? by Dr. John Vaughan. Based on a comparison of a George Barna study and Vaughan’s own research, this short article is
Here’s the corrected list from Outreach. Word broke last night that the list was incorrect and that Outreach Magazine would be out with a corrected list today. I’ll put up the new information as soon as it is available. In