Short hiatus from Rocklin/Roseville. Back in the big D for a few days. Hangin’ tonight listening to Joe Myers. I’m up after him…so technically he’s opening for me. I’m pretty sure he would think that too.
The annual arrival of pastor Howitzer was all about the realization of his vision. Here’s the flip chart
Did you ever stop to think about the legitimate barriers that might be preventing potential participants (consumers) from using what you produce? The Innovator’s Guide to Growth identifies four different barriers that can constrain growth…and they may be worth thinking
Nothing like moving the couch back out the door. Glad it’s not me!
Picked up How Customers Think by Gerald Zaltman for a little light beach reading…uh, no. Interesting stuff though. And it has so much to do with everything we’re trying to do. Basic premise? Lack of awareness of how customers really
Fireworks later tonight. For now? A great sunset behind the palms. It’ll have to do for this so cal boy. Wed we leave for Rocklin.
Are you the type that needs facts and figures to make important decisions? Or do you rely on gut feelings or intuition? The challenge right now might be that we’re no longer in a time when gut sense is reliable.
In the global transition from boilerplate and off-the-shelf to personalized and custom-to-the-need, the pivot point is "firm-centric" vs. "consumer-centric" (For our purposes, let’s call it "customer-centric" so we can debug the negative connotation of "consumer."). One important element of the
Nothing like a massive line at the beginning of a long day!
In case you’re wondering…C3PO is still in business.