Interesting new feature over at BusinessWeek Online.  They’re launching a new quarterly feature called Inside Innovation that looks promising.  The first edition features and interesting Marissa Mayer (Google’s vice-president for search products and user experience) article.  There’s also a really cool slide show with her Nine Notions of Innovation.  What are they?

  • Ideas come from everywhere.  Google expects everyone to innovate, even the finance team.
  • Share everything you can.  Every idea.  Every project.  Every deadline.  It’s all accessible to everyone on the intranet.
  • You’re brilliant we’re hiring.  Hires are approved by Google’s founders.  Favoring intelligence over experience.
  • A license to pursue dreams.  Employees get a "free" day a week.  Half of new launches come from this 20%..
  • Innovation, not instant perfection.  Launch early and often in beta, before releasing widely.
  • Don’t politic.  Use Data.  Quantitative, not qualitative statements persuade.
  • Creativity loves restraint.  People need a vision, rules to get there, and deadlines.
  • Worry about usage and users, not money.  Provide something simple to use and easy to love.  The money will follow.
  • Don’t kill projects.  Morph them.  There’s always a kernal of something good to be salvaged.

Interesting list of ideas.  Would be great to use for a staff meeting jump start.  Be sure and check out the slide show.  Very interesting use of simple icons to describe the idea.  It would be easy to adopt.

Thanks to Tom Peters for the link to the story!

Champions of Innovation