One of the best things about weekends is that there is usually time to pull a new book off the stack and spend some time between the covers. And every once in a while I find one that pulls me right in and really catches my attention. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, by Tim Brown is that kind of book.
Why am I reading a book about design thinking? Better yet, why should you be reading a book about design thinking? Easy. All of us are in a business in which missing the point has serious consequences. Don’t kid yourself either. The consequences aren’t just for the customer (or the prospective customer). In a real sense, there are consequences for me and you as well. Don’t believe me? Read The Parable of the Talents in Matthew 25.
Who’s Tim Brown? Only the CEO of the celebrated design and innovation firm IDEO. Think he might have anything to say? I did too…so when I ran across the title a few weeks back I had to add it to my wishlist.
The first thing I noticed about the book was the whiteboard drawing on the inside front and back cover. That kind of thing always grabs me. This one is very cool and it turns out that it sketches out the path the book takes you on. I don’t know if you can pick this up in the drawing here, but if you start with “Design Thinking” and then move to the Intro and then follow the path clockwise you can keep up with where things are going. Very cool…and fascinating at the same time.
If the first 50 pages are any indication, this is going to be a really marked up book. Want to come along? You can pick up your copy right here.