I don’t know if you know about Guy Kawasaki or not, but you really should. He’s written some of my favorite books (The Art of the Start and Selling the Dream). He’s also got a great blog, no matter what area of interest you have. One thing I love about Guy is that he’s great at making the connection between marketing and the idea of evangelism. In everything I do here at Strategy Central there is the tension of being relevant to all comers. I am convinced that so much of what’s out there in the business genre is so applicable to all of us. Guy gets it and has been an evangelist for the idea for years. If you’re unfamiliar with his work, check out his post on Evangelism, Eternal Life and Operating Systems.
Check Out Guy Kawasaki’s Blog!