This has some real potential! Campfire is a new tool by 37signals that enables real-time group chat. And there are lots of uses for this one. In our consulting work with lifetogether.com this will be huge! How about running it in conjunction with a conference call? Imagine a situation where you’ve got 10 collaborators around the country, listening to a speaker, waiting for the chance to jump in and discuss the topic. Meanwhile, a 10 way discussion is happening around the campfire!