How do you determine what you need to do in order to improve?  Do you go for efficiency?  Or effectiveness?  Maybe you are shooting for both efficiency and effectiveness?  Have you figured out that you can be very efficient at the wrong thing?  When is it the wrong thing?  When you work harder to get better at something that doesn't produce what you really need to produce.

Working hard to get better at something that doesn't even really matter. 

Is that a real problem?  Does that really happen?

Think about the way you're spending your energy (or your team's energy).  Are you really working on getting better at the things that will make the greatest difference?  Or are you spending a chunk of time polishing what improves the quality of a product begging for systematic abandonment?

Tripped across this great line from Peter Drucker this morning:

"In many nonprofits, the lack of results only means that you should do more of it (p. 41, Inside Drucker's Brain)."


Choosing the Right Thing To Do