How well does what your organization is designed to do…fit what you’re trying to do?  Oh…you might already be pushing back.  You might be saying, "We didn’t design anything" or "it was already like this when I came!"  But every organization has a design.  It just might not be a very good one.  Or a very relevant one.

Reporting in from the Internet Ministry Conference, Kent had this to say about the steps in creating a relevant organization.  You’ve got to understand the what, the who, and the how:

  • What are you trying to do (what is your calling)?
  • Who are you trying to reach?
  • How can you best reach them?

Very basic.  Very essential.  If you’re in an organization that is ineffective, chances are it’s been a long time since anyone asked these questions.

Creating a Relevant Organization