When you think about what your organization is offering, are you simply meeting the basic expectations of your customer?  Or are you attempting to go beyond what they expect?  I continue to be challenged by Peak: How Great Companies Get Their Mojo from Maslow.  Think about this line:

"Today, it is the retailer’s job not only to deliver what the customers want, but also what they’d never think to ask for (p. 152)."

Here’s the question of the day: Are we doing that?  Are you doing that?  Or are we settling?  And then wondering why we’re not reaching who we’re trying to reach?

What do you think?  Are you there?  Is your organization really committed to delivering beyond what they want…and all the way to what they’d never think to ask for?  THAT would make a great discussion…wouldn’t it?

Delivering What They Wouldn’t Think to Ask For