What if "an organization’s capacity for innovation is the product of creativity and execution?" Get it? Not the sum. Not adding the creativity level and the execution level. Instead, what if your innovation capacity, your ability to accelerate innovation, is the product of the two? If it is the product, then you better be working on getting better on the execution end at the same time you’re generating exciting new ideas.
20 pages into a very interesting new book by Dartmouth’s Vijay Govindarajan, Ten Rules for Strategic Innovators: From Idea to Execution. So far, lookin’ good. I love the concept that your innovation capacity is the product of creativity and execution. As a follow-up, consider this: "what matters more–a great strategy or great execution (p. 4)?" Answer: "the case for execution is strong…[because] the value of the innovative idea is limited, simply because it is so speculative and uncertain…it is not the idea that counts; it is what you do with it (p. 4)." Whoah! That is good.
Think about all the times that you’ve spent two hours talking through ways to improve what you’re doing, or new ways to reach a certain customer, or a whole whiteboard full of ways to grow the business. Guess what? If you don’t execute you might as well have been watching the Super Bowl!