• What a great example of the “not-so-obvious” struggle to know who your sweet spot customer is and communicating it to your organization.
    Reminds me of the Willow discovery of their sweet spot – “unchurched Harry”. Big windows of clarity open once you’ve answered this question.
    Plus, I think of all the energy that gets directed outward to the world and/or marketplace once you know who your customer is.
    Amazing that leaders spend so little time understanding who their customer is and communicating it to the organization they lead.
    Wonderful resource…thanks for loading my guns as I serve my sweet spot customers.
    Keep creating…customer clarity,
    Mike

  • Yes! When you avoid understanding who your customer is…you can’t be disappointed with the outcome.
    mark