Ever worked really hard to develop an innovative solution that will capture an entirely new market and put together a presentation that compellingly makes the case only to have someone in the room say, "Prove it first"? John Moore over at Brand Autopsy shares a great quote on innovation from Roger Martin of the Rotman School of Management. "Ban the term ‘prove it’ from your business vocabulary. Anything that’s truly innovative can’t be proven in the early stages."
That is a very Blue Ocean Strategy idea. You’ve read it, right? If not, check out a few posts that I’ve developed to highlight some of the key ideas: Broken Windows, Learning From Non-Customers, Changes in Strategy…Oooops #1 Competition and Churches, and Reorienting Strategic Focus.
I love it!