No doubt you’ve heard the old saying that there’s fast service, high quality product, and inexpensive pricing…and you can pick any two. That’s a saying that’s been around for many years. In fact, I can almost imagine Joseph the carpenter using that line.
According to Peter Sheahan’s Flip, those days are gone. It’s now fast, good, and cheap as the cost of playing at all. Not only that, but if you’re in a competitive field you better add an x-factor to those three! What’s that supposed to mean? Think about it. If everybody’s meeting the customer’s needs of fast, good and cheap…you’ll have to get your edge somewhere else! You’ll have to also provide…green, responsible, easy, or some other intangible that puts your product beyond the point of entry.
He makes a good point! You can see it happening everywhere. Question is, how does it apply in your world?